I’m Calin Yablonski. Freelancer, local search marketing consultant and flannel aficionado.
I’m a local search marketing strategies by trade and have completed projects for over 250 businesses in Canada and the US ranging from small mom and pop shops to internationally recognized brands such as Intact Insurance, Calforex, First Calgary and MNP.
My story is not unlike many freelancers. I started freelancing at the age of 22 – not by choice – but by circumstance. After working briefly at an advertising agency, I was laid off along with the rest of the creative department during the Great Recession of 2008. Creatives were on the chopping block, and I was the greenest leaf of the bunch. Looking back it was a scary time which I now consider a blessing in disguise.
The launch of my freelance business
In 2008, I launched my freelance career. Like most new freelancers I had no idea what I was doing, and quickly found myself in over my head.
The client work wasn’t the problem – I had a set of skills, and was putting them to good use – the challenge was I didn’t know the first thing about running a business. And, I certainly didn’t consider myself an entrepreneur.
Slowly, though, through trial and error I was able to find my niche, perfect my services and develop processes to streamline my offering.
I now run a successful micro agency called Inbound Interactive. Monthly, my small team and I do more in revenue than I did in my entire first year freelancing.
It’s provided me the flexibility to work on projects like the Freelance Business Guide, and live a lifestyle I love.
That’s why I created the freelance business guide, to share my experience with others who dream of one day leaving the shackles of their 9-to-5 job and starting their own business.
Because to me…
Freelancing is Freedom
It’s more than a career, it’s a lifestyle.
It’s best summarized in one of my favourite quotes from the originator of the term “freelance”, Sir Walter Scott. He writes…
“I offered Richard the service of my Free Lances, and he refused them—I will lead them to Hull, seize on shipping, and embark for Flanders; thanks to the bustling times, a man of action will always find employment.”
In short, freelancers control their own destiny – as long as you’re willing to work for it.
I live on a quiet street in one of the most beautiful places in the world, Calgary, AB Canada. I spend most of my time with my talented girlfriend Alex, reading, polishing my meteorite collection or chatting with other entrepreneurs. At heart, I’m a small town geek living in a big city.